叠园

叠园——折叠在园林里的展陈意趣

Folding Garden

共生叠加

Coexistence and overlap

园林,中国人心中的"第二自然"。擅长重构商业空间的Towodesign,将园林的转折叠加与回廊曲径延续到展厅设计,为木地板品牌久盛打造了一座以园林创意为原点的先锋式展厅。

For Chinese people, garden is the "second nature". Taking cues from Chinese classical gardens characterized by twists and turns, Towodesign, a design studio excels at deconstructing commercial spaces, created a groundbreaking trade show booth for the flooring brand TREESSUN.

东方园林的美学内核被提炼为设计语言,经极简的空间叠加方法进行更现代的演绎,使展厅突破千篇一律的容器属性,而成为兼具艺术性与未来感的再造自然空间。

The core of Oriental garden aesthetics was extracted to be design languages, and the blocks were overlapped in a modern and simplistic manner. In this way, Towodesign broke the conventional attribute of the trade show booth as a container, and turned it into a garden-like artistic and futuristic space which recreated nature.

展品即展厅 Exhibition booth formed by exhibits

这是一个建筑中的建筑,外立面犹如立体的几何雕塑。体块之间的叠加与组合,形成视觉撞击并触发观者的好奇心和探索欲。区别于传统展厅与展品相分离的模式,构成叠园的主材就是原木地板本身。

The design team took the booth as "an architecture inside an architecture", which has a three-dimensional facade, resembling a geometric sculpture. The overlapping and combination of blocks generates dramatic visual effects, and triggers visitors' curiosity and the desire for exploration. In most cases, an exhibition booth and its exhibits are relatively independent of each other. However, this project is an exception. The designers innovatively utilized exhibits (i.e. wooden floorboards) as the main materials to construct the booth, hence integrated the both into a whole.

木地板贯穿在产品、空间及建筑的全维度,以温润质感平衡着凌厉的直线切割。从正面看,垂直木墙与木斜面围合原木色的写意背景。

Wooden floorboards cover large areas of the entire construction, with the warm texture well coordinating with the sharp structural lines. The construction's front part is mainly composed of a vertical wall and a slope with natural wood tone.

△木地板拼花分析图diagram - patterns of combined wooden floorboards

△轴测图axonometric drawing

从侧面看,紫色映衬内部空间,呼应企业品牌主题色的同时,也强化产品展示区的进深感。建筑随视角的切换而呈现丰富的表情。

When looking from the side, visitors can see the interior space dominated by purple, which echoes the visual impression of TREESSUN's logo and at the same time enhances the product display area's sense of depth. The overall structure presents varying visual effects from different angles of view.

空间折叠术 Folding surfaces

依循造园的美学与智慧,折叠多变的界面关系和深浅起伏的空间韵律,被巧妙渗透进商业场景逻辑,创造不同以往的观展体验。

Following the aesthetics and wisdom of garden layout, Towodesign skillfully incorporated folding surfaces and undulating spatial rhythm int