WAY-out-of-the-box

未 现实之外

未/WAY Studio又与moody合作，续夏日的一抹"清凉"后，这次为大家带来了冬日一抹出其不意的"温暖"。

WAY Studio collaborates with moody once again this Christmas, this time, bringing surrealistic window installation crashing into the facade of Rockbund, Shanghai, enticing passers-by to immerse themselves within.

超大型毛线球直接穿透上海洛克外滩源的古建筑墙体，梦里？梦外？现实还是梦境？

Gigantic out-of-scale yarn balls materializes from within the storefront windows out towards you, is this dream or reality? Reminiscent of Earth or Space? One ponders as you traverse this pathway.

努力不现实的去实现的展示，一切源于人本身，我们想要的永远多于目前有的，挑战，欲望，冒险，被掩盖在物质的表象下，破茧而出，通过有形的形式与这个世界对话着。

We wanted to break through traditional Christmas window displays where products are displayed each brand on their own, one-sided towards viewers. Instead, we treated the space behind these three windows as one, even beyond the frames of the materialistic reality, creating these floating balls of yarns, hollowed out to host each brand’s Christmas products, while others seem to break right out-of-the-box into the everyday street.

与moody圣诞盒一同展于球体内（中橱窗）为经典摄影品牌宝丽来（ 右橱窗）及加拿大本土咖啡品牌Tim Coffee House（左橱窗）

In collaboration with moody, displayed center, and their "sensational" XMAS box, which presents for all five senses, is world-renowned vintage photography brand, Polaroid, with their latest onestep+, as well as local Canadian coffee brand, Tims Coffe House.

橱窗装置位于上海ROCKBUND洛克 外滩源，并开放至2020年1月15日。

Window installation is located at Rockbund, Shanghai, and will be displayed until 15th January, 2020.

功能 Function: XMAS Window Installation

客户 Client：moody

地址 Location：中国上海市ROCBUND洛克外滩源 Rockbund, Shanghai, P.R.China

面积 Area：48.3平米 sqm.

高度 Height：3.3米 m+

设计团队 Design Team:

郑涛 Zheng Tao, 黎紫翎 Fernie Lai, 洪勤哲 Alan Hung,

李旭东 Li XuDong ，何晶洋 He JingYang