Oh Yeah 熬夜酒厂北京国贸店——挑战硬朗工业风的精酿啤酒吧

Oh Yeah Brewing Opens in Beijing CBD

精酿啤酒餐厅Oh Yeah 熬夜酒厂近期在北京国贸商业区开张。中国是目前世界上最大的啤酒消费市场，而北京则一直是中国精酿啤酒文化的核心。Oh Yeah 熬夜酒厂紧邻中央电视台和中国国际贸易中心等地标性建筑，希望能够以轻松的环境和现代的设计，吸引喜爱精酿的朋友们。

品牌的中国创始人游历丰富，他希望创造一种全新的氛围，打破精酿啤酒吧中常见的硬朗工业风格，让人们可以在舒适的空间里和朋友分享美味小吃和新鲜啤酒。hcreates 在过去的几年中为Liquid Laundry、拳击猫Boxing Cat Brewery 和酒花精灵Little Creatures 等国内最具标志性的酒吧空间进行了空间设计，因此被客户选中作为本项目的设计公司。

Beijing welcomes Oh Yeah Brewing to the fold with its new local brew on a grand scale. The city has always been the heart of the growing craft scene in China, the largest beer consuming market in the world. Oh Yeah Brewing is nestled in the centre of Beijing’s business district of Guo Mao, amongst architectural landmarks such as the CCTV tower and the China World Trade Centre. With Beijing’s financial hub as its neighbouring clientele, the brewery looks to attract the up-and-coming affluent Chinese who seek a relaxed yet more modern social environment.

The well-travelled Chinese founder wanted to develop a new atmosphere that would challenge the hard-surfaced, grungy, industrial garages of your typical craft beer bar. They wanted to create a comfortable space where people could sit back with friends for hours-on-end, enjoying delicious bites and uncomplicated, easy-to-drink, fresh beer. hcreates was selected for the project due to their reputation for bar and restaurant design of some of China’s most iconic brewing experiences, including Liquid Laundry, Boxing Cat Brewery and Little Creatures.

Oh Yeah 熬夜酒厂的场地前身为航空零件工厂，设计师充分利用得天独厚的场地条件，创造了双层的酿酒区和挑高十米的啤酒大厅。设计的主要挑战之一是如何在迎合不同顾客的用餐偏好的同时，营造一个舒适而亲密的空间。为了实现这一目标，设计师在空间中整合了三个不同的区域 – 阳光充足的室内披萨花园、位于乐队演奏舞台和双层酿酒区之间的主啤酒厅、以及二层私密舒适的VIP 区。

Formerly the site of an aviation parts factory, Oh Yeah Brewing makes full use of the building’s impressive height. The double-height brewery, the centre piece of the space, spans two levels and presses up into the ten-meter high ceiling. The challenge for the design was always going to be how to bring intimacy to the space and cater to different dining preferences. To manage this, the space seamlessly integrates three distinct areas – a sun-drenched indoor pizza garden, a main beer hall nestled between a band-ready stage and double-height brewing tanks, and a more intimate and cosy drinking lounge upstairs.

建筑正面有大型的LOGO，入口处设计了一个波纹不锈钢表面的方型盒子，与后方建筑的米色纹理饰面形成了鲜明的对比。 hcreates 来自新西兰的设计总监Hannah Churchill 非常喜欢这个设计。"客人从这个银色的盒子进入啤酒厂，灰色的都市环境瞬间转变为一片繁华的花园绿洲中，"Hannah 如是说。在室内材料的选择上，设计师精心挑选了天然陶土砖、混凝土质感石膏墙、大地色水磨石地板等不同元素，与天花板上悬挂的植物一起，以自然色调营造出宁静而宏伟的空间。花园的远端安置了一个赤土披萨烤炉，不锈钢花盆隐藏在卡座周围的橡木框架中，为空间带来一抹绿色。落地窗给室内带来了充足的自然光线，定制印花蓝色面料旨在为卡座增添额外的设计细节，与更传统的户外花园式家具相称。

On the exterior, the large font lettering of "Oh Yeah Brewing" stamps the façade, a crisp stainless-steel box contrasted against the earthy beige textured finish. Hannah Churchill, the design director of hcreates, really enjoys this aspect of the space. "You enter the brewery through this silvery box and are instantly transported away from the concrete grey of the urban surroundings into a flourishing garden oasis". The designers carefully selected different elements such as the Terracotta tiling, concrete plastered walls, earthy-coloured large-format terrazzo flooring and hanging plants, to create a calming yet grand space in natural tones. The far end of the garden features a beautiful terracotta pizz